Help map who promotes which brands

1. 1
   We read disclosed partnerships

   The signal is the influencer's own mandatory disclosure: the Paid partnership label, tags like #ad / #spolupráce / #sponsored, or a tagged brand. We read what they publicly declare — we don't infer or scrape.

2. 2
   Sampled, not guessed

   Per influencer we sample ~40 recent public posts and count in what share each brand appears. That share becomes the frequency used in the attention model.

3. 3
   A classifier assists, a human decides

   A text classifier reads a pasted caption and proposes the brand + disclosure type + a confidence. It never publishes on its own — a person reviews and approves every record.

4. 4
   Confidence, not accusations

   Each influencer–brand pair carries a confidence (high / medium / low). We publish descriptions of data (“brand appears in X% of posts”), never causal claims like “X is paid by Y”.

A partnership is only as good as its proof. We cross-check every record against sources on the advertiser's side — so it's not just the creator's word — and grade it by a verification tier. Spend is at least partially traceable:

1. 1
   Meta Ad Library — filter by brand

   Meta's public Ad Library lists all branded content with a Paid partnership label. You can filter by a brand to reveal which creators it partners with (and vice-versa). From 2026 Meta requires the Partnership Ads format for all paid creator content, so coverage keeps growing. This is two-sided, verifiable proof.

2. 2
   Google Ads Transparency — payer name

   Google's Ads Transparency Center shows who paid for an ad (payer name), a second independent source for who is actually funding a campaign.

3. 3
   The brand's own announcements

   Official ambassador press releases and the brand's own posts tagging the creator are the strongest tier — the advertiser publicly confirms the relationship itself.

4. 4
   Marketing spend, partially traceable

   Full per-post spend isn't public for commercial ads (Meta only discloses spend for political/social-issue ads). We triangulate: (a) directly disclosed partnership ads in the Ad Library, (b) aggregate marketing spend in listed companies' annual reports, and (c) an order-of-magnitude estimate = followers × niche CPM. We publish the tier, not a fabricated number.